Privacy Policy

Last updated: 08/20/2026

Formacore Pilates, LLC (“Formacore,” “we,” “us,” or “our”) respects your privacy and is committed to using commercially reasonable measures to safeguard the personal information you provide to us. This Privacy Policy explains how we collect, use, maintain, disclose, and protect information obtained through our website, https://formacorestudio.com (the “Site”), and through your use of our studio, classes, programs, and related services.  By accessing or using the Site or providing personal information to Formacore, you acknowledge that you have reviewed this Privacy Policy.

INFORMATION WE COLLECT

We may collect personal information that you voluntarily provide to us when you visit the Site, create an account, register for classes, purchase memberships or services, communicate with us, or otherwise interact with Formacore.  Personal information may include, without limitation:

  • Name; 

  • Mailing address; 

  • Email address; 

  • Telephone number; 

  • Emergency contact information; 

  • Date of birth; 

  • Payment and billing information; 

  • Membership information; 

  • Class reservations and attendance records; and 

  • Other information you voluntarily provide to us. 

If you voluntarily provide health-related information that may affect your participation in classes or other activities, we will use that information only for purposes reasonably related to providing our services and promoting your safety.

INFORMATION AUTOMATICALLY COLLECTED

When you visit the Site, certain information may be collected automatically through your browser or device, including:

  • Internet Protocol (IP) address; 

  • Browser type and version; 

  • Device information;

  • Operating system; 

  • Date and time of access; 

  • Pages viewed; 

  • Time spent on the Site; and 

  • Other usage statistics

We may use cookies and similar technologies to improve the functionality of the Site and enhance your browsing experience. You may configure your browser to refuse cookies; however, some portions of the Site may not function properly if cookies are disabled.

We may also use third-party analytics services, including Google Analytics or similar providers, to better understand how visitors use the Site and to improve its performance.

HOW WE USE YOUR INFORMATION

We may use the information we collect for legitimate business purposes, including to:

  • Create and manage your membership; 

  • Schedule and administer classes and appointments; 

  • Process payments; 

  • Communicate with you regarding memberships, classes, scheduling, and studio operations; 

  • Respond to questions or requests; 

  • Improve the Site and our services; 

  • Maintain business records; 

  • Comply with applicable legal obligations; and 

  • Send newsletters, promotional materials, or other marketing communications that may be of interest to you. You may opt out of receiving marketing communications at any time.

DISCLOSURE OF INFORMATION

Formacore does not sell your personal information.  We may disclose your information when reasonably necessary:

  • To payment processors and financial institutions for payment processing; 

  • To scheduling, membership management, website hosting, technology, or other service providers assisting Formacore in operating its business; 

  • To accountants, attorneys, insurers, or other professional advisors; 

  • When required by law, subpoena, court order, or governmental request; 

  • To protect the rights, property, or safety of Formacore, our members, or others; or 

  • In connection with a merger, sale, reorganization, or transfer of all or substantially all of Formacore’s business assets. 

Any third-party service provider receiving personal information is expected to use such information only for the purposes for which it is provided.

DATA SECURITY

Formacore uses commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information in our possession. However, no method of transmitting information over the Internet or storing electronic information is completely secure. Accordingly, although we strive to protect your personal information, we cannot guarantee its absolute security.

YOUR CHOICES

You may contact us at any time to:

  • Update or correct your personal information; 

  • Request that we discontinue marketing communications; 

  • Inquire about information maintained in your membership records; or 

  • Ask questions regarding this Privacy Policy. 

You may also disable cookies through your browser settings, although doing so may affect certain Site functionality.  

We will make reasonable efforts to respond to your request and, where appropriate, update or correct our records.  Formacore may retain information as required by law, for legitimate business purposes, to complete pending transactions, or to protect its legal rights.

CHILDREN’S POLICY

The Site is not intended for children under the age of thirteen (13), and Formacore does not knowingly collect personal information from children under thirteen through the Site. If we become aware that personal information has been collected from a child under thirteen without appropriate parental consent, we will take reasonable steps to delete such information.

DATA RETENTION

Formacore retains personal information only for as long as reasonably necessary to provide our services, maintain business and membership records, comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or otherwise conduct our legitimate business operations. When personal information is no longer reasonably necessary for these purposes, Formacore may delete, anonymize, or otherwise dispose of such information in accordance with its customary business practices.

THIRD-PARTY WEBSITES

The Site may contain links to third-party websites or services that are not owned or controlled by Formacore. We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review the privacy policies of any website you visit.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy is effective as of July 1, 2026.  Formacore reserves the right to modify this Privacy Policy from time to time. Any changes will become effective upon posting the revised Privacy Policy on the Site unless otherwise stated. Your continued use of the Site after changes have been posted constitutes your acknowledgment of the revised Privacy Policy.

CONTACT US

If you have questions regarding this Privacy Policy or our privacy practices, please contact: 

Formacore, LLC 413 10th Avenue, Suite 1

Coralville, Iowa 52241

Email: team@formacore.com

Telephone: (626) 898 3692

WEBSITE TERMS AND CONDITIONS

These Website Terms and Conditions govern your access to and use of Formacore’s website located at https://formacorestudio.com (the “Site”). These Website Terms supplement the Privacy Policy above. By accessing or using the Site, you acknowledge that you have read and agree to these Website Terms and Conditions. Participation in studio classes, memberships, workshops, and other services remains subject to any additional agreements required by Formacore, including its Membership Agreement and Liability Waiver.

WEBSITE USE

You may access and use the Site solely for lawful purposes and in a manner consistent with these Terms. The Site is intended to provide information regarding Formacore, its instructors, classes, memberships, programs, services, events, and related offerings. You agree not to:

  • Use the Site in violation of any applicable federal, state, or local law;

  • Attempt to gain unauthorized access to any portion of the Site, its servers, or related systems;

  • Interfere with or disrupt the operation, security, or functionality of the Site;

  • Introduce viruses, malicious code, or other harmful technology;

  • Use automated means, including bots, crawlers, scrapers, or similar technologies, to access or collect information from the Site without Formacore’s prior written consent; or

  • Use the Site in any manner that could impair its availability or interfere with another person’s use of the Site.

Formacore reserves the right to suspend, restrict, or terminate access to the Site by any person who violates these Terms or whose use of the Site may adversely affect Formacore, its members, or other users.

PRIVACY

The collection, use, storage, and protection of personal information are governed by the Privacy Policy, which is incorporated herein by reference.

THIRD-PARTY WEBSITES

Third-party websites remain subject to Section 9 of this Privacy Policy. Formacore is not responsible for the content or privacy practices of third-party websites. 

CHANGES TO WEBSITE TERMS AND CONDITIONS

This Website Terms and Conditions Policy is effective as of July 1, 2026. Formacore reserves the right to modify these Website Terms and Conditions from time to time. Any changes will become effective upon posting the revised Website Terms and Conditions Policy on the Site unless otherwise stated. Your continued use of the Site after changes have been posted constitutes your acknowledgment of the revised Website Terms and Conditions Policy.

CONTACT US

If you have questions regarding our terms please contact: 

Formacore, LLC 413 10th Avenue, Suite 1

Coralville, Iowa 52241

Email: team@formacore.com

Telephone: (626) 898 3692